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Every project begins with a discovery session. This is where we listen, explore, and understand your unique challenges and goals. Depending on what you need, the process looks a little different for each of our brands:

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Studio Grale: We start by defining your content needs – video, photography, or campaign strategies – and then build a content calendar that works for your goals.
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Grale Design: We dive into your brand’s DNA, starting with purpose, voice, and identity. From there, we create design concepts and refine them until we achieve a bold, timeless design.
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GK Consulting: Our process begins with a clarity workshop, where we analyze your leadership, culture, communication, and processes. We co-create a path to achieve sustainable transformation.
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Ehrenbehörde: We start by identifying key areas where your public service can be elevated. This could be through training, best-practice sharing, or new standards that we help you develop and implement.

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Regardless of which brand you work with, the goal is always the same: understand, co-create, and drive change.

There’s no “one-size-fits-all” approach here – and that’s by design. Each of our brands operates with a tailor-made approach:
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Studio Grale: Every video, campaign, and social asset is built around your brand story. We don’t do “content for content’s sake” – every piece is tied to a clear purpose, whether it’s for TikTok, LinkedIn, or a branded documentary.
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Grale Design: Before a single pixel is placed, we dig deep into your brand’s identity. We craft a unique Brand Score that defines your story, purpose, and visual identity. This informs every design decision, from product packaging to brand guidelines.
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GK Consulting: Customization is the core of consulting. We start with diagnostics – leadership analysis, culture assessments, or process mapping. We then create tailored playbooks and actionable frameworks for change.
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Ehrenbehörde: Every public sector project is unique. That’s why we develop custom learning journeys for each organization. This might include new training methods, custom playbooks, or unique development plans for public servants.

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Every brand in Griffin & Kale ecosystem works with a simple promise: Your goals shape our strategy – not the other way around.

The timeline depends on which brand you’re working with and the scope of your project. Here’s a look at how it works for each brand:
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Studio Grale:
• Short-form content (like TikTok, Reels, or social campaigns) takes 2-4 weeks.
• Branded content (like brand films or larger productions) takes 6-8 weeks.
• Full media campaigns (with multi-channel production) can take 10-12 weeks.
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Grale Design:
• Brand Identity Design (logos, visual systems) takes 6-8 weeks.
• Product Design (like physical products or prototypes) typically takes 8-12 weeks.
• Marketing Campaign Design (ads, billboards, social assets) can be delivered in 4-6 weeks.
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GK Consulting:
• Quick interventions (like strategy workshops or leadership coaching) take 2-4 weeks.
• Full transformations (like culture change, process simplification, or communication programs) can range from 8-16 weeks or longer and even ongoing.
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Ehrenbehörde:
• Bootcamps & Training Programs last up to 12 weeks.
• Custom Playbook Development (like best-practice frameworks) takes 6-10 weeks.
• Learning Workshops (single-session trainings) can be delivered in 1-2 weeks.

Every timeline is agile, but precise. We prioritize speed without sacrificing quality.

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Success isn’t just about activity – it’s about outcomes. Here’s how we measure success across each brand:

Studio Grale:

We measure content success by engagement, views, and conversions. Did your TikTok video go viral? Did the brand film increase sales or brand recognition? Those are the wins we track.
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Grale Design:

For design projects, success is measured by clarity, consistency, and recognition. Does your new brand identity stand out? Does your packaging design create desire? Do customers recognize your brand immediately?
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GK Consulting:

We use 3 key metrics:
1️⃣ Behavioral Change – Are leaders leading differently?
2️⃣ Business Metrics – Are you working faster, better, and smarter?
3️⃣ Sustainability – Did we create lasting change, or does it fade after we leave?
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Ehrenbehörde:

Success is measured by public sector transformation. Are your employees learning faster, delivering better service, and raising standards? If the answer is yes, we’ve done our job.

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Success is never measured by “activity” – it’s measured by the lasting impact we create.

We’re not just another agency or consultancy. We set new standards. Here’s what makes each of our brands unique:

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Studio Grale:

We create Content with Purpose. We don’t just produce videos – we produce media that drives action, whether it’s a TikTok series or a brand film. Our approach is fast, agile, and results-driven.
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Grale Design:

We design everything life needs – not just logos. From products to brand identities, we build designs that stand the test of time. Our “Brand Score” methodology is a proprietary tool that gives you a lasting competitive edge.
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GK Consulting:

Most consultancies talk – we move. We don’t just leave you with a slide deck. We leave you with playbooks, tools, and frameworks that your team can use. Plus, our philosophy is simple: We give away our secrets.
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Ehrenbehörde:

While most public sector programs talk about change, we create it. Ehrenbehörde is all about making good public service visible and possible. We don’t just highlight good work – we train teams to become the best in the field.

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What makes us different? We don’t just deliver outputs – we deliver outcomes. Every brand in our ecosystem creates lasting, visible, and measurable impact.